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Jaffa Cakes are a cake introduced by McVitie and Price in the UK in 1927 and named after Jaffa oranges.
Because McVitie's did not register the name "Jaffa Cakes" as a trademark, other biscuit manufacturers and supermarkets have made similar products under the same name.
In 2012 they were ranked the best selling cake or biscuit in the United Kingdom.
Joined: Sun September 15, 2013 5:50 am Posts: 22182
i cannot recall having eaten them but i will
i will find some
and eat them
and then report back here
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McVitie’s had been making Jaffa Cakes since 1927. But they were challenged for labelling their chocolate orange treats as ‘cakes’ in 1991 by Her Majesty’s Customs and Excise.
It was accepted under UK law that biscuits were a luxury item and the full VAT would be levied. But cakes, on the other hand, have been regarded as a staple food — so were zero-rated for the purposes of VAT.
Customs and Excise decided to rule Jaffa Cakes to be biscuits, partly covered in chocolate, and therefore standard-rate. But the cake manufacturers appealed against the decision and the matter went to court.
The arguments for Jaffa Cakes being a biscuit included: their size, as they were more like biscuits than cakes; packaging, as it was similar to biscuits; and marketing, as they were generally displayed for sale with biscuits rather than cakes. It was also put to the court that they were eaten as a snack, with the fingers, whereas a cake may be expected to be eaten with a fork.
But the key turning point was when McVitie’s QC highlighted how cakes harden when they go stale, biscuits go soggy. A Jaffa goes hard. The case was proven.
During the court battle between Mcvitie’s and Her Majesty’s Customs and Excise, Mcvitie’s baked a giant Jaffa Cake to prove that Jaffa cakes were really cakes and not biscuits.
It was a long and costly dispute, but McVities finally tasted sweet success and Jaffa Cakes were finally recognised as chocolate covered cakes.
Now the £1.19billion Jaffa Cakes made every year are free of the consumer tax.
Joined: Tue January 01, 2013 3:35 pm Posts: 32046 Location: Buenos Aires
Anders wrote:
That’s not true.
McVitie’s had been making Jaffa Cakes since 1927. But they were challenged for labelling their chocolate orange treats as ‘cakes’ in 1991 by Her Majesty’s Customs and Excise.
It was accepted under UK law that biscuits were a luxury item and the full VAT would be levied. But cakes, on the other hand, have been regarded as a staple food — so were zero-rated for the purposes of VAT.
Customs and Excise decided to rule Jaffa Cakes to be biscuits, partly covered in chocolate, and therefore standard-rate. But the cake manufacturers appealed against the decision and the matter went to court.
The arguments for Jaffa Cakes being a biscuit included: their size, as they were more like biscuits than cakes; packaging, as it was similar to biscuits; and marketing, as they were generally displayed for sale with biscuits rather than cakes. It was also put to the court that they were eaten as a snack, with the fingers, whereas a cake may be expected to be eaten with a fork.
But the key turning point was when McVitie’s QC highlighted how cakes harden when they go stale, biscuits go soggy. A Jaffa goes hard. The case was proven.
During the court battle between Mcvitie’s and Her Majesty’s Customs and Excise, Mcvitie’s baked a giant Jaffa Cake to prove that Jaffa cakes were really cakes and not biscuits.
It was a long and costly dispute, but McVities finally tasted sweet success and Jaffa Cakes were finally recognised as chocolate covered cakes.
Now the £1.19billion Jaffa Cakes made every year are free of the consumer tax.
"I shouldn't be talking like this," said McVitie. "But truthfully, if you want my honest opinion, if you want to know where I truly stand on the how and why of it all... a biscuit is just a little cake."
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