Serenity stars Matthew McConaughey and Anne Hathaway are furious with distributor Aviron Pictures after they watched their latest film, Serenity, post the worst opening-weekend numbers of their careers. Now, the movie has a polarizing premise and got bad reviews. But a steamy film anchored by two Oscar-winning stars ought to show up better than an eighth-place finish for its opening weekend, at a paltry $4.4 million.

What’s troubling the stars of the Steven Knight-directed drama, and their CAA reps, is the fact that Aviron agreed to a battle plan that called for them to put up P&A commensurate with a 2500-screen release, and the stars agreed to do a full promotional campaign including a junket and as many late-night and daytime talk shows as would have them.

They believe that they were fed excuses and got a lot of unreturned calls when TV spots didn’t show up and it became clear to them Aviron wasn’t going to support the movie and was essentially dumping it. Sources said they believe maybe only nine spots aired in obscure locales and not in any time slots that would have helped create awareness for the film. And sources said it wasn’t until the night before McConaughey and Hathaway got on a plane for the Los Angeles junket that Aviron execs finally leveled and told them that there would be no P&A spend.

Sources close to the situation said the stars feel they were dealt with in a passive aggressive fashion. Originally told that money would be spent, they were then told funds were delayed because the Black Rock-funded distributor was closing one fund and opening another. As it got closer to crunch time, they suddenly weren’t getting their calls returned by chairman William Sadleir. They finally received the bad news from president David Dinerstein, that no money would be forthcoming and the publicity blitz would have to be enough.

Aviron's comment: "We had the best intentions for Serenity. We were excited for the opportunity to release this uniquely original movie and work with such a stellar cast and talented filmmakers. As much as we love this film and still hope it finds its audience, we tested and retested the film — with audiences and critics alike — and sadly, the data demonstrated that the film was not going to be able to perform at our initial expectations, so we adjusted our budget and marketing tactics accordingly. Regardless of the spend, it’s next to impossible for an adult-skewing drama to overcome a 23% score on Rotten Tomatoes and a D+ CinemaScore. To have spent more would have been irresponsible to our capital partners and wouldn’t have made prudent business sense for an independent distributor. We have enormous respect and admiration for the talent and all the hard work they put into the film and wish the box office results were better."

they should be happy that no one saw that disaster except me.

It feels like a movie where the studio got cold feet and demanded big changes (not that there is anything going on in the movie anyway). I wouldn't be surprised if a certain character was added after the movie what shot.

The Batman

https://consequenceofsound.net/2019/01/ ... oFGOIdLW_Q


I like the sound of the concept for sure. Are there rumors who might play the caped crusader this time around?

It's weird that DC has no idea where to go with Batman and Superman but WW and Shazam and even Aquaman are doing/looking great.

Eh.

lol Hoult sucks

yeah, wtf he is no Wayne. Fuck him.

Doesn't have the right jawline.

Looks more like a Robin.

He’s playing Tolkien in the biopic.

Can you and I start a fb page hate group about Him and a gofundme to find and kill him?

Or just take the money and split it and go on holiday

*doesnt have the right eyebrow bones. According to the internet.

He's tall. That's something.

This JL trilogy sounds amazing. Batman´s nightmare in BVS was wonderful.

http://collider.com/zack-snyder-justice-league-trilogy-plans/#images

WB has no balls.

Yep.

It’s kind of crazy - Snyder has been making movies exclusively for them since 2007. They seemed to be a great creative pairing. And now, because WB shit the bed with this DC stuff, they apparently want nothing to do with each other. WB is telling Wan not to consult him for Aquaman, and now he’s making a movie for Netflix.

Before all this, I remember talking about how much I liked WB. They almost felt like a megabudget indie studio, greenlighting risky projects from auteur directors. Now I think a lot of that is gone. Sad.

I’m also realizing that, in the wake of this, Netflix has not only given Snyder free reign on a new project, but they did the same for David Ayer after Suicide Squad. Netflix makes a lot of shit but I’m very grateful to them for this.

Is Batman v Superman sorta like the Heaven’s Gate of our era?

TCM would have Heaven's Gate on once in a while but they'd always put it on late at night and I wouldn't last 15 mins. I'm gonna watch it this year.

One of my all-time favs for sure

Just a heads up, Affleck still has 2 movies left on his contract.
He aint done yet.

Oh man.